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A door we’ve been meaning to open

A door we’ve been meaning to open

Someone stops in front of a table, runs a hand along the top, and asks where it came from. It happens most days. And the honest answer is never short. The top was a door once. The legs beneath it held the wheels of a farmer’s wagon. After that, a workshop outside...
The shop my grandfather never meant to buy

The shop my grandfather never meant to buy

My grandfather Åke was many things before he was anything to do with Indiska. A rally driver for Ford. An opera singer. For a while he sold insurance. Somewhere in between all of that he started importing carpets from Morocco, just because he could, just because he...
I Didn’t Go to India to Start a Company

I Didn’t Go to India to Start a Company

The Story of Soulosofie When we sold Indiska in 2016, I had spent 33 years in the family business. It had been such a huge part of my life that when it was suddenly over, I wasn’t really sure what came next. So I went to India. Not to start a company. Not even...
The merchantʼs chest that spent its life among silks

The merchantʼs chest that spent its life among silks

For decades, this chest of drawers stood in a fabric merchant’s shop in Rajasthan, its drawers opened a hundred times a day. Ribbons, buttons and folded silks went in and out; fingers found the same brass pulls until they turned soft and warm. When the shop finally...