Soulosofie [solo’so’phy] is a combination between the founder Sofie the english word soul and the notion of philosophy. The word philosophy comes from old french philosophy, via latin from greek which means “love of wisdom”.
In today’s throw-away society we find old and sometimes forgotten handicrafts and items, we revive them still keeping the mark of time to give them new life.
That is also the reason why there is a limited supply, and sometimes “one of a kind” of our products. They are unique. Just like you – Every item has a story.
Every item has a story
All items in the Soulosofie collection are hand-picked on site. Mostly in Rajasthan, but also elsewhere in India. It may be an old forgotten cabinet from the colonial times, or just old things and materials. The common denominator is local craftsmanship bringing new life, and many times new uses for the things we find.
To us this is the foundation of everything we do. Re-use of materials and goods, and at the same time keeping the local handicraft culture alive.
Forty years ago, my grandfather told me a story. Not the normal fairytale told to a nine-year old, but a story about passion, stubbornness, hard work and lot’s of laughter.
The story was about the Swedish family retail business INDISKA Magasinet – a family member present at breakfast, lunch and dinner and all the time in-between.
My name is Sofie Gunolf, and this is my story…
The smell of sandalwood and incense, the glimmering cans, the wide ruffled skirts and the colorful prints. The Indian suppliers nodding the wrong way, often having dinner at home with us. Singing and laughter, not only at home but also every time a new store opened. Every Saturday joining my mother visiting the stores to talk to customers and staff, finding out what was working and what was not.
I felt privileged, and went all in on the family business at the age of 15. In the beginning during weekends and spring breaks, but as soon as I graduated it was full time. A choice of life, a lifestyle way beyond working nine to five.
During my 33 years in our family business I had the privilege working with every thing from gift-wrapping and warehouse logistics to negotiations and production meetings with our suppliers. The last nine years I had the overall responsibility as CEO, before I went my own path.
During my years in retail I have always had a strong belief that its possible to make business with both heart and mind. So to combine old and new therefore became given ingredients in the making of my own brand SOULOSOFIE in 2016 . Vintage furniture and decorations in combinations with textiles in linen, cotton and velvet.
The passion for handicraft and the people creating sustainable and beautiful products, all with their own unique touch and history are the pillar stones in SOULOSOFIE. This is also something I share with my partners, both in production and design.
An assortment where every item has a story
“An inclusive family feeling for partners, suppliers and customers.”
heart and mind
” a strong belief that its possible to make business with both heart and mind”
the beauty in sustainability
” A passion for re-use, handicraft and the people creating sustainable and beautiful products.”
All our products are handpicked by ourselves at site in India.
Search assignments, looking for and refurbishing according to personal specifications.
Custom made combinations of products to match a specific vision.