It all started with Sofies grandfather Åke Thambert, who back in 1951 bought a store located in the center of Stockholm city. The store was “Indiska utställningen”, started 1901 by Matilda Hamilton a Swedish missionary in love with Far East and India.

Over the years Indiska grew to become a family owned retail chain throughout the Nordics with around 100 shops.

Sofie grew up with Indiska – a family member present at breakfast, lunch and dinner and all the time in-between. She felt privileged, and went all in on the family business at the age of 15. In the beginning during weekends and spring breaks, but as soon as she graduated it was full time.

A choice of life, a lifestyle way beyond working nine to five. During her 33 years in the family business she worked with everything from gift-wrapping and warehouse logistics to negotiations and production meetings with suppliers. The last nine years Sofie had the overall responsibility as CEO.

When the family sold Indiska in 2016, Sofie wasn’t done with India. Suppliers, long-term friends, the love for Indian culture and all beautiful things were still there.

In 2016 SOULOSOFIE was born – a new family member.

To Sofie it was important to keep the family feeling, doing business with both heart and mind. To secure this, a sourcing company in India was formed in partnership with Jayan Nair – a long-time friend and partner. And a few since long trusted suppliers were selected to form the Soulosofie offering.

In the beginning Rickard (Sofies husband) acted as a sounding board at the kitchen table, keeping his job in marketing and communications. But as Soulosofie grew Rickard was captured by the Soulosofie soul, and in 2019 he went full time in the Family business.

Since then, we share the passion for handicraft and the people creating sustainable and beautiful products –all with their own unique touch and history.

Big Hug

Sofie & Rickard